Please enjoy this selection of projects that I've impacted heavily through creative strategy. I'd love to chat more about to just how strategy was a key component of each of these.
First up! A glimpse into my process through a case study of a logo design for New Relic. My process adapts to the client, and often includes market research or testing data rather than using stakeholder insight as the prime data set, so this isn't representative of all of my experience but should give you a picture of the level of depth I go into to inform great designs.
This logo was requested because the team needed a visual identity to represent their team among the rest of the (enormous) company. In order to do that, I first needed to figure out who they are and how that compared to the rest of the company.
Amazon brand strategy
I’ve been working on National Geographic’s Amazon brand presence for their line of STEM toys. I introduced a consistent and cohesive brand look and spearheaded a new A+ content initiative. Unfortunately, I'm not at liberty to share an data that has informed these campaigns, but there's a lot of it.
For over three years, I've been creating both internal and external designs while maintaining and refining their brand identity.
Brand look and photography direction (website under construction)
I've been a part of this startup since the beginning and we're so close to launching! I've been coordinating with vendors, artisans, world-class photographers, to build this brand.
Internal logos and merchandise
New Relic Software, San Francisco
I work closely with several departments to create logos/mascots and swag to build team identities.
Brand look, photography direction, collateral
I spent a week at this upscale retirement community in Saratoga, California to discover what residents and prospective residents feel about the community. Alongside our copywriter, I developed this brand platform that defines the community to vendors and internal teams. I also designed the brand look and guidelines that visually communicate the community.
Pitch deck design
Shootsta Inc. (Multi-national, in-house video creation)
I developed a consistent look and template for sales decks that is now part of
their brand guidelines.
Logo and brand identity design
CU 2.0 (Marketing for credit unions)
I developed a brand look and brand guidelines for this credit union marketing company.
Website is under development under new brand guidelines.
Logo, brand look, website design, positioning strategy
VAI Art Services (art installation)
Let me know if there's any other type of work you'd like to see. You can also see some more of my creative work on the homepage of this site.